While helping 600,000 people with their health needs is no small feat, it's just the beginning. Our goal is to empower thirty million people1 to improve their health and live life on their terms by helping them take charge of their wellbeing. But let’s be honest: change is hard. In fact, without the right tools, lasting change is impossible. That’s why we embrace the philosophy of Kaizen. Small, consistent steps that – over time – lead to radical transformations.
Our premium, science-based supplements are created with that in mind - to be a small, simple step that compounds to massive change in someone's life. Think about it...
A wave starts out as a mere ripple, builds momentum, and becomes the behemoth that forces change. We are that wave. And we’re looking for as many like-minded people as possible to join our cause and spread our message.
By educating and inspiring others to better their health with the products we create and the content we publish. Everything we do centers around our core values:
Together, these premium supplements, combined with our foundational approach to health form the cornerstone of our ideology: DNA is not destiny. Aging and disease need not go hand in hand. The right strategy can keep one fit, mobile, and vibrant well into their golden years.
We currently operate exclusively in the US. Our long-term vision is to go global. It’s the only way to achieve maximum impact and become a true wave of change.
Most importantly, we truly care about our customers and our Better Business Bureau A+ rating proves it.